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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

Knockoff luxury goods are so readily available that some consumers don't realize they're purchasing illegal merchandise. Fich N (2009), Brand Management of Luxury Goods: Understanding the Customer: Perception of Luxury, Spinger, Germany. In this interview, Bastien, the author of The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (with Jean-Noel Kapferer), busts a lot of myths that surround luxury brand management, and even offers some surprising advice. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. I think that this is an excellent example of two top quality brands where one has practiced excellent luxury market strategy and the other has not. Their motivation to buy these luxury brands has its roots in the more complex Confucian values and demand for social recognition, and the growing influence of Western values… Luxury market in The general believe is that China's auto sales in 2009 will continue growing from the 9.38 million units sold in 2008, break the 10 million barrier, and overtake the US as the world largest market (LI, Fangfang, GONG, Zhengzheng, and XIAO, Ma, 2009). Investors know that the luxury goods market is a cyclical industry, but this time may be different. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Cutillo is the target audience for The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Individuals–—luxury brands enact virtual rarity tactics, construct themselves as art, and adopt a fashion business model while deemphasizing exceptional quality and country of origin. Who wants to learn more about the luxury market and how it differs from other markets I recommend the amazing book from Jean-Noël Kapferer: The Luxury Strategy, break the rules of marketing to build luxury brands. In fact the consignment shop owners were willing to offer a buyout option brand, and follow all the luxury marketing rules, these brands must somehow make sure that they are reaching their aspirational purchaser while maintaining an elite luxury status.